Our society has always been driven by conformity, the beer industry included. That’s why when we chose to brew a blonde ale back in 2009 when the craft beer landscape was erupting with IPAs, it felt like we were taking a leap into uncharted territory solitarily. Lonely Blonde was the opposite of flashy or trendy.. Maybe they laughed at us for being different - for being lonely in a sea of hops, but few people doing extraordinary things ever did so by following the herd. What if today is the day we start embracing bravery again? A day for choosing your own path in harmony with yourself. Blowing shit up in the pursuit of whatever brings YOU joy, despite what brings it to others. Sometimes self-pursuit can feel like a hollow solo journey, but lonely ≠ alone. There is a profound confidence that erupts from within when you allow yourself to discover, innovate, create, and solve without the influence, distraction, and noise of the crowd. Wherever you find yourself today – we’re encouraging you to find your own Moment of Lonely to stand out from the crowd and stand up for whatever sets you apart.