2025 Brand Calendar

If 2024 was a brat year, then 2025 is poised to be even more brat, and by that we mean our simple goal at Fulton is to eat more German encased meat products this year.

While we collectively hold space for the best moments of the past year (Women’s Sports taking over your TV, Wicked defying gravity at the theater, and Chappell Roan once and for all establishing that Midwest is best) we’re ready to dive into 2025 with the energy of a Howard Dean scream.

***Fine print: Like all big announcements, we reserve the right for additions, adjustments, cancellations, and clarifications. In other words, the internet is a good place for yelling, but not about this.

Hop Kingdom - The sophomore season of Minnesota’s award-winning IPA brand family returns with a fresh focus on the flagship brand that’s more than just a number. Featuring four rotating hop-forward variety packs, 300 IPA takes center stage to inspire one limited release per quarter, exclusive to just that pack.

  • 300 Mango IPA - Big and juicy, Mango infused 300 wears the crown as king of paradise.
  • 300 Grapefruit IPA – Tart and citrusy with a touch of piney resin and pithy fruit notes.  The simpler times of 2015 are calling.
  • 300 Pale Ale – If you’ve ever wished for all the flavor of 300 with half the ABV - this one’s for you.
  • 300 Double Juicy IPA – Twice as nice. This imperial embodies all the West Coast audacity and Midwest hardiness that made 300 Lord of IPAs.

Lonely Blonde Variety Pack – The number one selling Blonde Ale in Minnesota is poised for another demure summer.  This year's seasonal variety pack features three familiar favorites and one new release exclusive to the 12pk.

  • Lime & Salt Blonde - A Sota-style take on the Baja-inspired ritual of dressing beer with lime and salt. From the citrusy bright flavor to the refreshingly crisp finish, this easy-drinking blonde ale is the beach, the ballpark and the backyard packed into one relaxing hallmark summer experience. No wedge required.
  • Tropical Blonde - Enjoy island time, anytime, with this tropical trifecta of tangy passionfruit, juicy orange, and exotic guava flavors. This is your one-way ticket to a drinkable daydream.
  • Lonely Shandy - Our lemon-flavored hard seltzer is blended with Lonely Blonde to create an authentically refreshing summer shandy crafted from two well-known, well-respected Minnesota fan favorites. Not overly sweet. No weird aftertaste. Lonely Shandy is back to slam summer in the face.
  • Lonely Blonde - The DNA of our best-selling, GABF award-winning blonde ale is a balanced blend of American pale and crystal malts with just a hint of wheat. German noble hops leave a lasting first impression and the crisp carbonation invites another introduction proving icons aren't born every day.

Bye Bye Bottles – May all our longneck lovers bow our heads for a moment of silence and secretly rejoice that the weekly trips to recycling just became so much more discreet. This change paves the way for our new 6-pack of 12oz cans featuring Lonely Blonde, 300, and Sweet Child of Vine. We didn't invent these cute portable cubes of beer, but we're happy to be part of the club.

Chill City – Craft lagers are finally enjoying their moment, and our beer flavored beer is proving that more of a good thing is….more of a good thing. Introducing 16oz cans to crush at your favorite main room show or 24pks to take to your favorite backyard bash. And hitting shelves just in time for tailgating season this fall, we’re launching a Chill City Chelada collaboration with Cry Baby Craig’s that's sure to spice up your drinking occasion, day or night.

Non-Alcoholic Recreational Cannabis – Fulton is changing everything you thought you knew about a N*RC experience. Four flavor combinations available in two doses, N*RC promises you a great tasting, reliable high at a recreational price - every sip, every can, every time. Our best-selling Triple Berry flavor is flanked by Tropical in a 10mg/12oz can and Blood Orange Lemonade and Watermelon Lime round out the 5mg flavors. Find all four flavors in individual four-packs and a variety pack available in-store, online and at our North Loop taproom.

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2025 Brand Calendar

January 11, 2025

If 2024 was a brat year, then 2025 is poised to be even more brat, and by that we mean our simple goal at Fulton is to eat more German encased meat products this year.

While we collectively hold space for the best moments of the past year (Women’s Sports taking over your TV, Wicked defying gravity at the theater, and Chappell Roan once and for all establishing that Midwest is best) we’re ready to dive into 2025 with the energy of a Howard Dean scream.

***Fine print: Like all big announcements, we reserve the right for additions, adjustments, cancellations, and clarifications. In other words, the internet is a good place for yelling, but not about this.

Hop Kingdom - The sophomore season of Minnesota’s award-winning IPA brand family returns with a fresh focus on the flagship brand that’s more than just a number. Featuring four rotating hop-forward variety packs, 300 IPA takes center stage to inspire one limited release per quarter, exclusive to just that pack.

  • 300 Mango IPA - Big and juicy, Mango infused 300 wears the crown as king of paradise.
  • 300 Grapefruit IPA – Tart and citrusy with a touch of piney resin and pithy fruit notes.  The simpler times of 2015 are calling.
  • 300 Pale Ale – If you’ve ever wished for all the flavor of 300 with half the ABV - this one’s for you.
  • 300 Double Juicy IPA – Twice as nice. This imperial embodies all the West Coast audacity and Midwest hardiness that made 300 Lord of IPAs.

Lonely Blonde Variety Pack – The number one selling Blonde Ale in Minnesota is poised for another demure summer.  This year's seasonal variety pack features three familiar favorites and one new release exclusive to the 12pk.

  • Lime & Salt Blonde - A Sota-style take on the Baja-inspired ritual of dressing beer with lime and salt. From the citrusy bright flavor to the refreshingly crisp finish, this easy-drinking blonde ale is the beach, the ballpark and the backyard packed into one relaxing hallmark summer experience. No wedge required.
  • Tropical Blonde - Enjoy island time, anytime, with this tropical trifecta of tangy passionfruit, juicy orange, and exotic guava flavors. This is your one-way ticket to a drinkable daydream.
  • Lonely Shandy - Our lemon-flavored hard seltzer is blended with Lonely Blonde to create an authentically refreshing summer shandy crafted from two well-known, well-respected Minnesota fan favorites. Not overly sweet. No weird aftertaste. Lonely Shandy is back to slam summer in the face.
  • Lonely Blonde - The DNA of our best-selling, GABF award-winning blonde ale is a balanced blend of American pale and crystal malts with just a hint of wheat. German noble hops leave a lasting first impression and the crisp carbonation invites another introduction proving icons aren't born every day.

Bye Bye Bottles – May all our longneck lovers bow our heads for a moment of silence and secretly rejoice that the weekly trips to recycling just became so much more discreet. This change paves the way for our new 6-pack of 12oz cans featuring Lonely Blonde, 300, and Sweet Child of Vine. We didn't invent these cute portable cubes of beer, but we're happy to be part of the club.

Chill City – Craft lagers are finally enjoying their moment, and our beer flavored beer is proving that more of a good thing is….more of a good thing. Introducing 16oz cans to crush at your favorite main room show or 24pks to take to your favorite backyard bash. And hitting shelves just in time for tailgating season this fall, we’re launching a Chill City Chelada collaboration with Cry Baby Craig’s that's sure to spice up your drinking occasion, day or night.

Non-Alcoholic Recreational Cannabis – Fulton is changing everything you thought you knew about a N*RC experience. Four flavor combinations available in two doses, N*RC promises you a great tasting, reliable high at a recreational price - every sip, every can, every time. Our best-selling Triple Berry flavor is flanked by Tropical in a 10mg/12oz can and Blood Orange Lemonade and Watermelon Lime round out the 5mg flavors. Find all four flavors in individual four-packs and a variety pack available in-store, online and at our North Loop taproom.